A rich multi-sensory experience
Date: 2020
Project Type: Hospitality
Services:Interior design of experiential spaces, as well as the specification and coordination of all furniture and furnishings throughout the project. Working closely alongside an experiential events company, we helped shape the overall visitor journey and atmosphere of the brewery.
Tusker Milele Brewery is an immersive hospitality and entertainment destination concept designed for Tusker Brewery in Nairobi, Kenya. Inspired by the texture, vibrancy, and cultural identity of the iconic Tusker brand, the design draws from the tactile qualities of elephant skin, warm earth tones, woven textures, raw concrete, metals, and bold Tusker yellow accents to create a rich multi-sensory experience.
The project combines brewery experiences, taprooms, retail spaces, tasting rooms, outdoor entertainment areas, beer gardens, and interactive brand storytelling environments that celebrate Tusker’s heritage and contemporary African culture. Through experiential design, local artwork, projection mapping, social activation spaces, and industrial-inspired detailing, the concept creates a vibrant destination centred around connection, entertainment, food, music, and brand engagement
