High End Fashion

Date: 2024

Project Type: Retail

Services: Turn-key solutions provided through retail ideology in brand strategy, retail planning, co-ordination of all architectural services, interior detailing, lighting design, shop front design, interactive electronic media and project management.


umnumzane ubonakala ngesibaya sakhe
— Zulu Proverb that translate into : A MAN’S SOCIAL STATUS IS SEEN BY THE SIZE OF HIS KRAAL

The SPACE Irene is a luxury retail concept developed for The Space at Irene Village Mall, Centurion. Rooted in the history and character of Irene, the design draws inspiration from the area’s agricultural heritage, particularly its long-standing connection to cattle farming and the symbolism of the kraal within South African culture.

The interior features soft organic forms, sculptural lighting, fluid display elements, and subtle cow-inspired textures that create a calm and curated retail experience. The concept balances heritage and contemporary fashion retail through refined materials, multifunctional display systems, and immersive storefront engagement that invites customers into a warm and sophisticated environment, while also providing a platform for local South African designers and artists.